Doof is a new deli in Preston who are all about using a few choice, quality ingredients that work together to make simple, but tasty sandwiches. The word Doof is ‘food’ backwards and sums up their attitude to food, so to match we created two taglines, ‘slow cooked fast food’ and ‘turning food on its head’, which quickly evolved into an ambigram logo to represent this visually.

The new identity was then applied to their stores, menus, packaging, print, online promotion and social media.

Illustration by Alan Dalby.

Identity / Copywriting / Web Design